Privacy Policy
Privacy Policy
Last Updated: February 19, 2025
This Privacy Policy describes how Originals (“the Website”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit the website www.femsouth.shop (the “Website”), use our services, make a purchase (collectively, the “Services”), or otherwise communicate with us in relation to the Website.
In this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether as a customer, website visitor, or any other individual whose information we have collected in accordance with this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Website, update the “Last Updated” date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect – and have collected in the past 12 months – personal information about you from various sources, as outlined below. The type of information we collect depends on how you interact with us.
In addition to the specific uses described below, we may use the information we collect to communicate with you, deliver or improve the Services, comply with legal obligations, enforce our Terms of Service, and protect the Services, our rights, and the rights of our users and others.
Personal Information We Collect
Information You Provide Directly
The information you provide directly through the Services may include:
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Contact Information: Name, address, phone number, and email address.
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Order Information: Name, billing address, shipping address, payment confirmation, email address, and phone number.
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Account Information: Username, password, security questions, and other account security details.
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Customer Support Information: Content you provide when communicating with us, such as messages related to the Services.
Some features of the Services may require you to provide certain information. If you choose not to, you may be unable to use those features.
Information We Collect Automatically
We may also automatically collect certain information about your interaction with the Services (“Usage Data”). We may use cookies, pixels, and similar technologies (“Cookies”) for this purpose. Usage Data may include details on how you access and use our Website and account, device information, browser information, network connection data, IP address, and other interaction data.
Information From Third Parties
We may also obtain information about you from third parties, including service providers that collect data on our behalf, such as:
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Companies that support our Website and Services, such as Shopify.
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Payment processors, who collect payment information (e.g., bank account, credit or debit card details, billing address) to process payments and fulfill orders.
When you visit our Website, open or click on our emails, or interact with our Services or advertisements, we and/or our partners may also automatically collect certain information through online tracking technologies (e.g., pixels, web beacons, SDKs, third-party libraries, and cookies).
Any information obtained from third parties will be treated in accordance with this Privacy Policy. See also the section “Third-Party Websites and Links” below.
How We Use Your Personal Information
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Providing Products and Services: To deliver the Services and fulfill our contract with you, including payment processing, order fulfillment, account notifications, account management, shipping, returns, and exchanges.
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Marketing and Advertising: To send promotional communications via email, SMS, or mail, and to display personalized ads. For users in the EEA, this processing is based on our legitimate interest in marketing our products under Art. 6 (1)(f) GDPR.
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Security and Fraud Prevention: To detect, investigate, and prevent fraud, illegal activities, or security threats. If you create an account, you are responsible for safeguarding your login credentials.
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Customer Support and Improvement: To provide customer support and improve the Services, based on our legitimate interests under Art. 6 (1)(f) GDPR.
Cookies
Like many websites, we use cookies. Details about cookies used on Shopify can be found at: https://www.shopify.com/legal/cookies.
We use cookies to optimize our Website and Services, perform analytics, and better understand user interactions.
Most browsers accept cookies by default, but you can block or delete them. Please note that doing so may limit certain features.
Our Website also recognizes the Global Privacy Control (GPC) signal, which allows you to opt out of certain data uses. Learn more at https://globalprivacycontrol.org/. We do not respond to other “Do Not Track” signals.
Disclosure of Personal Information
We may share your personal information under the following circumstances:
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With service providers (IT, payment processing, analytics, customer support, cloud storage, logistics).
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With business and marketing partners to deliver services and advertising.
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With your consent, such as social media integrations.
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Within our corporate group.
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In connection with business transactions such as mergers, or when required by law.
In the past 12 months, we have disclosed the categories of data outlined in this Policy.
Third-Party Websites and Links
Our Website may contain links to third-party websites. We are not responsible for their privacy or security practices. Please review their privacy policies before providing personal information.
Children’s Data
The Services are not intended for minors. We do not knowingly collect personal information from children under 16.
Security and Retention
We employ safeguards to protect your data, but no system is 100% secure.
The length of time we retain your information depends on legal, contractual, and operational requirements.
Your Rights
Depending on your place of residence, you may have the right to:
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Access the data we hold about you.
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Request deletion of your data.
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Correct inaccurate data.
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Request data portability.
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Opt out of sale, sharing, or targeted advertising.
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Restrict processing of your data.
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Withdraw your consent.
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File complaints or pursue legal remedies.
To exercise these rights, please contact us as indicated below.
Complaints
If you have concerns or complaints, please contact us first. You may also have the right to lodge a complaint with your local data protection authority.
International Users
We may process your data outside your country of residence, including in the United States and other countries. Where applicable, we rely on recognized transfer mechanisms such as EU Standard Contractual Clauses (SCCs).
Contact
If you have questions about this Privacy Policy or would like to exercise your rights, please contact us at:
Unless otherwise stated, we are the data controller of your personal information under applicable privacy laws.